“ We ’ ve seen this course developing for several years, but this is the beginning time that the digital groove has become the choose means of interacting with car insurers, exceeding one-on-one communication with agents, ” said Robert Lajdziak, senior consultant for insurance intelligence at J.D. Power. “ This has huge implications for the industry because it puts the focus squarely on digital investing to notably expand creating seamless customer tint points. It ’ s an area in which the major national carriers excel, versus hyper-local, albeit intimate, agentive role networks. ”
Following are some of the keystone findings of the 2020 analyze :
- Digital investments pay dividends: Customer experience with auto insurer websites contributes more to satisfaction than agents, accounting for 34% of an insurer’s total interaction score. That’s one percentage point higher than in the agent channel, which accounts for 33% of total interaction satisfaction. This trend toward increased reliance on the digital channel and decreased reliance on the agent channel has been building steadily for more than a decade.
- Record high satisfaction driven in part by digital: Overall customer satisfaction with auto insurers improves in 2020 to a record high of 835 (on a 1,000-point scale). National carriers such as GEICO, State Farm and Allstate have earned some of the most significant gains, together ranking highest in six of the 11 regions in the study, aided by the growth of their digital channels.
- Trust is critical, but insurers have work to do: There is a strong correlation between scores for trust and those for overall satisfaction. On average, a one-point increase in trust (on a 5-point scale) would correlate with a 118-point increase in overall satisfaction. Despite the importance of trust, only 42% of all auto insurance customers say they “strongly agree” that they trust their insurer. By fulfilling service expectations and putting customers’ interests first, among other customer-centric initiatives, insurers can succeed in this critical-to-retention metric.
- Loyalty heavily influenced by claim history: Customers are least likely to renew their policies when part of an insurance claim is denied. Conversely, when customers have experienced a claim that was fully approved and settled, satisfaction is significantly higher and generates the greatest likelihood of renewal. What’s more, those customers who experienced sub-optimal claim outcomes and remained with their carrier were more diligent about understanding their policy and what it covers going forward.
Following are the highest-ranking car insurance brands by region :
Reading: 2020 U.S. Auto Insurance Study
California : Wawanesa
Central : Auto-Owners Insurance
Florida : Allstate
middle atlantic : State Farm
New England : Amica Mutual
New York : State Farm
North Central : GEICO
Northwest : GEICO
Southeast : Farm Bureau Insurance—Tennessee
Southwest : American Family and GEICO ( in a tie )
Texas : Texas Farm Bureau
The 2020 U.S. Auto Insurance Study, now in its 21st year, examines customer gratification in five factors ( in alphabetic order ) : charge work and policy information ; claims ; interaction ; policy offerings ; and price. The cogitation is based on responses from 40,123 car insurance customers and was fielded in February-March 2020.
For more data about the U.S. Auto Insurance Study, visit hypertext transfer protocol : //insurecar.info/business/resource/jd-power-us-auto-insurance-satisfaction-study.
J.D. Power is a ball-shaped drawing card in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer gratification, growth and profitableness. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe .
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